Everyone talks about onboarding Web2. But no one talks about how damn hard it actually is.

I believe there are thousands of people on X who have turned on notifications for @KaitoAI, @Punk9277, or @sandraaleow to always get the earliest updates on their tweets.

And certainly no one here would doubt Kaito's appeal and level of influence in Web3 at the present time.

But that's on CT, a very different part of the world.

Kaito began building their TikTok and IG channels in June (posting their first video)

and until today after 1 month.

- TikTok: 22 videos - 1.3k followers

- IG: 25 videos - 1.2k followers

Sandra is very diligent and provides a lot of useful information, changing different content formats but the number of followers has stagnated for at least 1-2 weeks now.

We've always talked about onboarding Web2 users for many years. And that's the vision/plan of 90% of projects in Web3. But it's truly not a simple thing.

There are still barriers. Specific issues that cannot all be solved in a short period of time.

It's easy to forget that the culture and momentum we feel on CT don't always translate outside our bubble. The truth is, even the strongest Web3 brands face a steep climb when they step into new arenas like TikTok and Instagram.

But if you're someone who believes in Web3, believes in InfoFI as well as Kaito, pick up your phone and follow the real builders you trust. Because to achieve success, it will require the collective effort and contribution of everyone.

The next 1 million users won't come from another airdrop. They'll come from belief, consistency, and content that bridges the gap.