🔹 Instagram’s Threads app is rapidly gaining mobile users, narrowing the gap with Elon Musk’s X. In June, Threads reached 115.1 million daily mobile users, closing in on X’s 132 million.

🔹 Threads saw an impressive 127.8% year-over-year increase in mobile usage, while X suffered a 15.2% decline over the same period. Threads is clearly gaining momentum in the mobile space.

🔹 However, Musk’s platform still dominates on desktop, with X logging 145.8 million daily visits from computers, compared to just 6.9 million for Threads. This highlights the difference in user behavior: while X is often used for serious discussions at a desk, Threads remains a mobile-first experience for quick and casual browsing.

Bluesky Grows, But Remains a Minor Player

🔹 Meanwhile, decentralized network Bluesky is showing promising growth – daily activity jumped 372.5%, and the platform now boasts 37 million registered users.

🔹 Still, with only 4.1 million daily active users, it remains small compared to the giants. However, Bluesky’s ambition lies in becoming an open ecosystem, especially appealing to those seeking alternatives to centralized platforms like X and Threads.

X vs. Threads – The Battle for Attention Continues

The clash between Zuckerberg and Musk is playing out in two distinct arenas. While X faces criticism over leadership and Musk’s controversial actions, Threads offers a “cleaner” user experience free from scandals. Some even claim Zuckerberg initially supported Musk’s efforts with X, but he’s now clearly playing his own game.

Zuckerberg’s focus on mobile users is paying off. Threads is carving out a niche as a relaxed space for consuming content, while X remains the go-to for real-time news and ongoing conversation.

As a result, many users are keeping both apps – using Threads for quick updates and X when they want to dive into the news cycle.

The race is far from over, but Threads has proven that it can be a serious contender in the daily fight for user attention. 📱🧠




#Threads , #MarkZuckerberg , #X , #ElonMusk , #technews

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