Among the most active companies in the sector, Metaplanet has consolidated its presence with the purchase of additional Bitcoin for a total value exceeding 1.7 billion dollars. This increase, supported by an aggressive treasury strategy, is redefining the landscape of digital assets among Japanese and international companies.
Metaplanet: the company reserves reach 15,555 BTC
The recent acquisition by Metaplanet of 2,205 Bitcoin has brought the company’s total reserves to 15,555 BTC. Translated into currency, this amounts to approximately 225.8 billion yen, equivalent to 1.7 billion dollars. This strategic move, valued at 34.5 billion yen (equivalent to 238 million dollars), is part of a constant accumulation policy formally initiated in December 2024, when Bitcoin officially entered the company’s treasury operations.
*Metaplanet Acquires Additional 2,205 $BTC, Total Holdings Reach 15,555 BTC* pic.twitter.com/VqKGOwCs6N
— Metaplanet Inc. (@Metaplanet_JP) July 7, 2025
Since the beginning of 2025, Metaplanet has revolutionized its position on Bitcoin: from less than 4,000 BTC in March to the current 15,555 BTC in July, multiplying reserves fourfold in a period of just four months. The approach adopted is reminiscent of the US company Strategy, but with adaptation to the specificities of the Japanese context.
Innovative financing and growing returns
The acquisti di Bitcoin by Metaplanet are supported through a combination of activities in the capital markets and profits derived from the company’s operations. A significant detail concerns the early repayment of a recent bond issuance of 6 billion yen, financed thanks to the proceeds from the exercise of rights to subscribe to new shares. This demonstrates a dynamic financial strategy that focuses on the robustness of Bitcoin as a true reserve asset.
The most significant data is represented by the increase in BTC Yield – the key indicator that expresses the percentage change in Bitcoin reserves per fully diluted share. Between July 1 and July 7, 2025, this yield grew by 15.1%, thanks to the increase of 2,017 BTC valued at 31.7 billion yen, achieving an extraordinary BTC Yield of 416.6% since the beginning of the year. These numbers are confirmed by Simon Gerovich, CEO of Metaplanet: as of July 7, 2025, the total of 15,555 BTC in the portfolio was acquired at an average price of 99,307 dollars per unit.
Growth Path and Market Prospects of Metaplanet and Bitcoin
The action of Metaplanet fits into a framework of increasing corporate participation in the digital asset market. According to data from BitcoinTreasuries, in the last month alone, at least 21 new entities have decided to allocate part of their reserves to Bitcoin. This trend demonstrates the growing legitimization of Bitcoin as a store of value vehicle, potentially on par with gold for the most visionary entrepreneurial sector.
Despite some similarities, the strategy of Metaplanet differs from that of large US companies because it takes into account the regulatory and financial peculiarities of Japan. Furthermore, the adoption of Bitcoin as a primary reserve is accompanied by careful management of liquidity, leverage, and market risks.
“`html Growth of skepticism: risks and unknowns of the Bitcoin strategy “`
However, in the face of such rapid growth, doubts about the long-term sustainability of this treasury strategy are also increasing. James Check, chief analyst at Glassnode, recently highlighted that the “easy gains” might already be exhausted for new companies intending to position themselves in the market, which has now become more competitive and mature due to the presence of structured players.
To these reflections are added the observations of Matthew Sigel, head of research on asset digitali at VanEck, who has raised concerns about the strategies adopted by some listed companies. In particular, Sigel highlights the possible risks in the use of so-called “at-the-market” (ATM) stock issuance programs, a system that can lead to earnings dilution if the stock value gets too close to the company’s net asset value in Bitcoin.
Case Strategy: the legal action in the United States
The uncertainties are not limited to market analyses. The law firm Pomerantz LLP in New York has initiated a class action against the American company Strategy, led by Michael Saylor, accused of providing misleading information regarding the profitability and risks associated with investments in criptovalute. This development contributes to exacerbating concerns about the actual financial transparency in the process of acquiring digital assets at the corporate level.
Bitcoin in companies: between opportunity and caution for the future
The pioneering approach of Metaplanet demonstrates that Bitcoin can represent an innovative value resource in the company balance sheet, especially in highly dynamic contexts like the Japanese one. Furthermore, the growing number of companies choosing to diversify their assets paves the way for potential new financial practices on a global level.
However, the questions raised by international analysts and legal cases suggest caution. While the potential of Bitcoin as a reserve asset becomes increasingly evident, it is crucial for business operators to carefully assess sustainability, market risks, and transparency of processes.
Those who wish to strengthen their positioning in the new global financial scenario should closely monitor regulatory developments, governance practices, and operational results of entities like Metaplanet, an emblematic example of the new era of corporate crypto-reserves.
