On July 7, 2025, in Dubai, NEXST unveiled its innovative VR division, integrating AI, VR, Web3, and Real-World Assets (RWA) to transform digital entertainment. The platform's inaugural collaboration features the K-Pop group UNIS, marking their virtual debut in a unique format. NEXST aims to redefine fan-artist interactions through immersive VR experiences, real-time engagement, and digital ownership via Web3. Co-Founder Axel Gutman emphasized the vision of a decentralized, artist-focused entertainment future, with UNIS as the first of many global collaborations. NEXST VR LIVE will create interactive XR experiences, merging renowned artists and beloved IPs with Web3 technology. UNIS, formed through SBS’s UNIVERSAL TICKET, has quickly gained a global following since their 2024 debut. The $NXT token will enhance fan engagement and ownership within the platform, with further details to be announced. NEXST is committed to advancing entertainment innovation, planning to collaborate with diverse artists and deliver groundbreaking experiences that deepen connections between fans and creators. Read more AI-generated news on: https://app.chaingpt.org/news

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