Hilbert Group, a Nasdaq First North-listed investment firm has announced on July 03, 2025, that the board has unanimously approved a new treasury management strategy centred around Bitcoin.
In simple words, the company is now approved to buy Bitcoin as its primary treasury reserve asset. As per experts, the move of the company is backed by the growing institutional demand for cryptocurrencies such as Bitcoin, Ethereum, BNB, and Solana.
Following this development, the Chief Executive Officer of Hilbert Group, Barnali Biswal, said, “ Our approach to crypto treasury management bridges traditional equity investment with the dynamic world of digital assets, empowering our investors to participate in the future of finance through a trusted, regulated vehicle.”
The CIO of Hilbert Group, Russell Thompson, said, “ Unlike many other participants in the space, Hilbert is not a passive player. We have world-class AI and quantitative models and huge asset management experience, which perfectly positions the firm to be the premier player in this growing
space”
“This is going to be an actively managed core and complementary alpha generator for the firm moving forward. I could not be more optimistic about the value-add we will generate for our shareholders and stakeholders from this initiative”, Russell added.
Companies are rushing to adopt Bitcoin as a primary treasury reserve
Over the past few months, dozens of companies have announced their plan to invest in Bitcoin, reflecting growing institutional interest in cryptocurrencies, especially BTC.
The rush to adopt Bitcoin as the primary treasury reserve gained momentum in 2025 following the historic victory of Donald Trump and a sudden change in the regulatory stance of the United States about digital assets.
Not only in 2025, companies like MicroStrategy have been engaged since 2020 and have continued to increase their Bitcoin holdings with time, but they now hold the largest number of BTC in the market after Satoshi Nakamoto’s wallet.
Japanese company Metaplanet is nowadays at its highest pace and has invested millions of dollars in Bitcoin, and has generated a huge yield for its holdings.
Even smaller companies from technology and medical backgrounds have followed the suit of Bitcoin adoption, and to date, there are more than one dozen such companies owning BTC.
A quick overview of Bitcoin
According to the data from CoinMarketCap, Bitcoin is trading at $108,862 with a slight loss of 0.80% and in the past 24 hours, it tumbled in the range between $108,690 to just below the $111k mark.
In the same frame, its market capitalization fell from $2.19 trillion to $2.16 trillion, and the trading volume is down by 21%. Currently, it dominates roughly 65% of the market, and the dominance grew by 10% in the YTD frame.
