The San Antonio Spurs have teamed up with Ledger, a leader in digital asset security, for the upcoming 2025 NBA season. This partnership will feature Ledger’s branding on Spurs jerseys, symbolizing a commitment to integrity and innovation in both basketball and digital asset management. By aligning with Ledger, a company known for its custody solutions, the Spurs aim to promote responsible digital practices and set new industry standards. This collaboration marks Ledger as the official digital asset security partner for the season, enhancing the connection between sports and digital security. The Spurs emphasized their shared vision with Ledger, focusing on leadership and innovation. This partnership not only boosts visibility for both brands but also reflects a shift in sports marketing towards fintech collaborations. As digital currencies gain traction, such alliances are expected to redefine fan engagement and business partnerships. With Ledger’s logo debuting on Spurs jerseys, both organizations are set to attract significant media attention and raise awareness about digital asset security. Read more AI-generated news on: https://app.chaingpt.org/news