InfoFi is either the next big thing in crypto, or the fastest way to destroy your feed. Maybe both.

Here’s the truth: turning attention into money isn’t new. But tracking and tokenizing it? That’s what InfoFi does.

You don’t farm liquidity anymore.

You farm mindshare.

Projects like Kaito are rewarding people just for talking. Yap about a token? Get points. Do it early and well? Get airdropped. Sometimes 5–6 figures worth.

No wallet. No upfront capital. Just a voice.

Sounds great until everyone starts shouting.

We’re now deep into the side effects:

• Copy-paste content

• Ragebait threads

• AI-generated slop

• “Check out this 100x gem 💎” 200 times a day

But that’s not a Kaito problem. It’s not even an InfoFi problem.

It’s an incentive problem.

Tell the internet it’ll get paid to talk and it’ll never shut up.

Still, if you zoom out, InfoFi is just another tool. Like any tool, it can be abused or it can unlock something valuable.

If we build better filters, reward real signal, and stop rewarding noise…

Then InfoFi might be the most powerful creator economy primitive we’ve seen yet.