Brazilian listed company Méliuz SA has significantly increased its Bitcoin holdings, announcing a $28.61 million purchase of 275.43 BTC. CEO Israel Salmen shared the news on X, stating the funds were raised through a recent stock offering. This acquisition brings Méliuz's total Bitcoin holdings to 595.67 BTC. This strategic investment reflects a growing trend of publicly traded companies incorporating Bitcoin into their treasury reserves. Méliuz, a Brazilian loyalty and rewards platform, is seemingly adopting a long-term perspective on the digital asset. Michael Saylor, a prominent Bitcoin advocate and founder of MicroStrategy, reposted Salmen's announcement, further highlighting the significance of this move within the crypto community. The company’s move underscores Bitcoin's appeal as a potential hedge against inflation and a store of value. ```

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