A Binance exclusive
Step aside, old-school money moves, Gen Z ( born between 1997 and 2012) is officially rewriting the rules of finance, one crypto wallet at a time. With hustle in their DNA, a side gig (or three) on speed dial, and an allergic reaction to outdated systems, Gen Z isn’t waiting around to be handed a seat at the table. They’re building a whole new one, powered by decentralisation, memes, and a healthy dose of innovation.
And guess what? Binance has the receipts.
REGULATION | Nigerian High Court Orders Binance to Provide Authorities With Information on All Users
In a separate report, an analysis of trades conducted between February 19 -21 2024 revealed a cluster of Nigerian retail traders placing substantial buy orders for USDT that… pic.twitter.com/54HOpI2Nkf
— BitKE (@BitcoinKE) March 19, 2024
Binance is sharing exclusive data that reveals just how deeply Gen Z is involved in crypto. They’re not just passengers on this journey; they are behind the wheel.
Gen Z makes up 54% of Binance’s user base in Africa That’s not a typo. Over half of Binance’s known users in Africa are Gen Z. This group is showing up, logging in and making money moves, and they’re doing it their way, mobile-first, meme-literate and mission-driven.
Their crypto curiosity is off the charts From January 2023 to May 2025, Gen Z users on Binance more than doubled, with a 107.6% growth rate. Whether they’re HODLing for the long haul or dipping their toes into trading, one thing is clear: crypto is more than a phase; it’s part of the Gen Z lifestyle, and millennials can learn a thing or two from them.
REGULATION | ‘Nigerian Youth Are Drawn to Cryptocurrencies Because of their Secretive Nature,’ Says SEC Nigeria
The comments come only a few days after the commission issued a notice to operators that it was amending its rules on Digital Asset Issuance, Offering Platforms,… pic.twitter.com/zZ6KZWTpd9
— BitKE (@BitcoinKE) June 28, 2024
From BTC to DOGE: Their portfolios are a vibe Blue chips like BTC, ETH, and SOL are still fan favourites (because duh, fundamentals matter). But Gen Z is also adding flavour with tokens, because where meme meets money, Gen Z thrives.
MARKET ANALYSIS | 80% of #MemeCoins in 2024 Witness Significant Growth After Listing on #Binance
60% of the memecoins listed on Binance in 2024 were built on @solanahttps://t.co/DbvcP63vZt @solana_daily @binance pic.twitter.com/29dcPWfUWr
— BitKE (@BitcoinKE) November 13, 2024
Their average crypto spend? Intentional is the order of the lifestyle While the average ticket size for Gen Z is lower than older generations (about a third), that’s by design. They’re not here to YOLO their life savings — they’re playing the long game, one smart move at a time.
They’re not trading 24/7 — and that’s a flex 56% of Gen Z traders on Binance only make 1–5 trades per month. They’re not chasing pumps. They’re strategic, selective and reading the whitepapers (okay, at least the TLDRs).
MILESTONE | #Binance Becomes the First Centralized Crypto Exchange to Surpass $100 Trillion in Trading Volume
The Binance platform now serves over 240 million users globallyhttps://t.co/aaDNSAlzTE @binance @_RichardTeng pic.twitter.com/2prJ1zlWgl
— BitKE (@BitcoinKE) November 22, 2024
Binance Pay is Gen Z’s new flex Over 9.1 million Gen Z users are already using Binance Pay, a number growing faster than a viral TikTok trend. Whether it’s paying friends, merchants, or contributing to global causes, this is how Gen Z does money: fast, borderless and friction-free.
And because Gen Z plays smart, Binance continues to invest in education and anti-scam tools to keep young users informed, empowered and protected. Being savvy isn’t just about trading; it’s knowing how to spot a scam before it slides into your DMs.
CALL FOR APPLICATIONS | @Binance and AltSchool Africa Partner to Empower 500 Africa Youth with Scholarships in 2025
This collaboration will offer certificates and diplomas in varied specialised education courses https://t.co/wtnU5EEf4E @AltSchoolAfrica @BinanceAfrica pic.twitter.com/aFokPAGyVF
— BitKE (@BitcoinKE) December 5, 2024
Some of them are already VIPs Surprisingly, 9.09% of Binance VIP users are Gen Z. So, while the average might be $27, some young crypto-savvy investors are taking their involvement to the next level. Early adopters, meet elite investors.
And if you’re wondering whether the ship has sailed, it hasn’t.
While Gen Z may be steering the wheel, this financial evolution has no age limit. Whether users are exploring their first token or thinking about long-term investment strategies, there’s still time to learn, grow, and thrive. The crypto world is open, and there’s space for everyone.
So what does all of this mean? The future of finance no longer wears a suit or carries a briefcase. It’s in sneakers, fluent in memes, and building the new financial paradigm in real time.
Gen Z is not waiting to be part of the financial system. Binance is not just observing this evolution; it is building the future alongside them, for them, and with them, all while upholding the highest standards of security and regulatory compliance.
Risk Warning: Digital asset prices are subject to high market risk and price volatility. The value of your investment may go down or up, and you may not get back the amount invested. You are solely responsible for your investment decisions, and Binance is not liable for any losses you may incur. Past performance is not a reliable predictor of future performance. You should only invest in products you are familiar with and where you understand the risks. You should carefully consider your investment experience, financial situation, investment objectives and risk tolerance and consult an independent financial adviser before investing. This material should not be construed as financial advice. For more information, see our Terms of Use and Risk Warning.
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