Bitget has announced its strategic partnership with DRX Token Global. This alliance is a crucial development aimed at driving advanced capabilities of Web3 tech into the major sports platform.
Bitget is a cryptocurrency exchange running on top of the Ethereum Blockchain. On the other hand, DRX Token is a crypto asset powered by a Web3 platform designed to advance sports engagement majorly in the Asian region. The mission of DRX Token is to connect with sports fans through blockchain technology and to support community growth and gamification within its ecosystem.
Bitgert x DRX Partnership We’re thrilled to announce our Partnership with @DRXTokenGlobal#DRX Token is a multifaceted cryptocurrency that integrates blockchain technology with the sports and apparel industries, particularly in Asia. We use NFC technology for… https://t.co/pTP5EeYJte pic.twitter.com/BqK6ggZ39W
— Bitgert – $BRISE (@bitgertbrise) June 14, 2025
DRX connects with Bitget
The core of this partnership lies in the integration of the DRX token’s Near Field Communication (NFC) technology with Bitget’s Ethereum blockchain infrastructure.
DRX’s NFC chips, which are integrated with physical sports apparel merchandise, allow sports fans to scan and interact with such apparel products in the DRX sports mobile app on their smartphones. This alliance is essential as it is set to facilitate the integration of DRX’s NFC infrastructure with Bitget’s Ethereum blockchain technology to enable the verification of sports merchandise’s authenticity, tackling counterfeiting – a crucial matter in the apparel industry.
The DRX token also leverages the Ethereum blockchain’s transparency and security to power different fan engagement activities. First, this integration will enable DRX to allow token holders to access exclusive events, content, and communities.
Secondly, this integration will allow DRX to roll out advanced loyalty programs on its network. This means that sports enthusiasts can earn DRX coins for buying sports products and engaging with sports content, which can be paid off for greater rewards or outstanding experiences. Also, this integration will enable DRX tokens to integrate with broader Web3 games and interactive networks associated with sports, providing rewards for user participation.
Bringing liquidity to DRX
Bitget, a major crypto exchange, will enable liquidity and accessibility of DRX tokens. This implies that users can easily purchase, trade, and even sell DRX tokens, making the asset more accessible for fans to interact with the DRX ecosystem. Biget’s wallet and exchange architecture will function as an avenue for users to engage with the DRX Web3 offerings.
This collaboration holds important significance in the Web3 industry. By integrating Ethereum Blockchain with real-world assets (like clothing d and shoes) and the huge sports industry, the alliance promotes practical, tangible utility for the DRX cryptocurrency. It helps to connect Web2 and Web3 users, turning passive spectators into active participants, a major mission of Web3.