One of the simplest (yet most common) mistakes founders make:

Launching their token too early.

And I’m not talking weeks or months too early - I mean years.

Truth is, 9 out of 10 projects get this wrong.

There are many reasons.

For the majority (who are just in it for the money), it doesn’t matter - the token is the product.

But even serious builders often fall into the trap:

→ FOMO from bullish market sentiment

→ Pressure from investors looking for returns

→ An impatient community (aka airdrop farmers)

But this is exactly why most tokens nuke post-TGE - no real economic value, no stickiness, no sustainable demand.

The rare exceptions?

Projects like Hyperliquid, Ethena, PumpFun and a few others - they waited.

They built real product-market fit before launching a token.

Which means their token doesn’t rely purely on sentiment and narrative - there’s an actual engine underneath.

Build something people want.

Wait until you hit escape velocity.

Then launch the token to pour fuel on the fire.

Anything else is just pouring water on a flame that was never really burning.