Future projects MUST study this to survive.

The most overlooked aspect of Kaito: that yaps are neutral.

This alone makes Kaito different than 99% of other InfoFi projects.

> You don't have to tweet about Kaito to earn yaps

> You don't have to tag @Punk9277 to earn yaps

> You don't have to mention Kaito sponsored projects to earn yaps

By building Kaito this way, they actually created a funnel.

A funnel that drew in organic creators: creators who just wanted to be themselves, have fun, climb a leaderboard, and not worry about shilling anything.

Yes, I'm aware that Kaito also attracted farmers who exclusively want to shill and earn rewards.

But ask yourself this: How did Kaito managed to onboard not only these farmers?

How did they also onboard top minds in crypto like @waleswoosh @beast_ico ?

Answer: It's the neutral yap model.

Personally, I LOVE that I can talk freely about any project I want and still earn yaps.

I love that I can climb a leaderboard based on more meaningful metrics than likes and impressions.

I love that I connect with other creators doing the same.

I loved that I could earn the Kaito airdrop without even talking about Kaito (Imagine that).

Kaito found a way to make organic quality creators feel at home. (While also giving them a chance to farm pretty amazing rewards in a transparent manner.)

Other projects would be smart to study this.