Impossible to call Loudio a "failed" experiment at this point.

i) You can't fail experiments—you only get results

ii) We got some answers to the question which started it all "Is attention all you need?" (Answer: no, but it helps)

iii) 25 accounts will get ~$500k in payouts for a week of posts in ~3 days

In hindsight I think Ultra would have locked the token to a specific LP or made the fees token-level to give it a little more longevity, but the destination would always be the same.

Attention is needed, but it's not all you need.