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is on a trajectory from being the most hated to becoming the most loved asset of this cycle.
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Crypto doesn’t just need better tech. It needs better collective psychology.
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Crypto tokens are promissory data strings with limited supply, with the team having control over distribution. Project teams release that supply slowly into the market in a calculated way, distributing a part of it to create artificial demand, then crafting incentives for early participants to anchor their identities and reputations around the token. These incentives aren't just economic; they are psychological triggers meant to induce belief, tribalism, and FOMO. The real product is not the token, it’s the illusion. The narratives built around the data string aren’t just false; they are emotionally engineered. The target is always the reactive mind, the millions of people stuck in loops of survival, chasing meaning, who just need something to believe in. Once you reach that mind, you don’t even need proof, just a story, just a symbol that feels like the last chance. And the human mind, conditioned by decades of deprivation, shame, or missed opportunities, grabs that narrative with both hands. The people behind these data strings understand that far too well. They don’t sell a product, they sell hope, dressed in numbers, trends, and community jargon. They exploit information asymmetry with surgical precision, knowing that hope is the easiest drug to sell and the hardest one to quit. What we’re seeing isn’t new, it’s just faster now. Wealth consolidation has always thrived on this asymmetry. The few know the game, the many cling to the dream. But with tokens, the speed of belief outpaces the speed of reflection. The victim doesn’t even get a moment to step back because the next promise is already here, shiny, trending, full of potential, and just believable enough to look like redemption. And so the loop continues: dream, invest, crash, deny, repeat, until nothing remains but the question—was it ever real? And by then, the next data string has already arrived.
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The Journey of crypto.
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Most of us are asleep to a reality that VCs are wide awake to - there’s a chance to realise gains if some of the equity-backed projects they’ve invested in decide to go public. This creates a ripple effect on the associated tokens, many of which were force-launched by the same people who couldn’t extract the value they hoped for. But now, with better exit opportunities available, they will probably move on—leaving retail investors stuck holding a bag full of diluted dreams.
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Airdrops have become the most expensive form of user acquisition in crypto. Web3 Projects are spending 100–1000x more than Web2 projects just to onboard users - only to watch 90% of them disappear right after claiming their share of the distribution. And yet, most teams continue down this path, fully aware that the model is fundamentally broken. How long will you keep throwing away value to users who have no intention of staying, and who’ll dump the moment they receive? If you're consciously aware of this outcome and still doing it, then token price clearly isn't your concern - what matters is pre-TGE adoption metrics that help you raise from VCs, who in turn sell the dream to others using inflated, vapourware narratives built on ‘multi-billion dollar value distribution’ to people who were never truly part of your mission post-TGE.
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