As Bitcoin hits new all-time highs, corporate interest is booming — and not just from tech giants or hedge funds. In May, firms from education, healthcare, construction, cybersecurity, and retail jumped into BTC as a long-term reserve asset.
Genius Group raised its BTC holdings by 40%, while Singapore’s Basel Medical Group announced a bold $1 billion purchase. In Sweden, H100 Group became the first public company to adopt a BTC reserve policy, buying 4.39 BTC with a 5M NOK investment. Meanwhile, Blockchain Group added 227 BTC, boosting its stash to 847 BTC.
“Europe is stacking satoshis,” said Coin Bureau CEO Nic.
Unexpected sectors are also joining the trend. BOXABL (modular homes) now holds BTC, and EV retailer JZXN plans to buy 1,000 BTC next year. SecureTech and Roxom Global also announced reserve strategies — Roxom even raised $17.9M to fund its BTC treasury.
These moves highlight Bitcoin’s shift from speculation to macro asset status. Over 1 million BTC (5.4% of total supply) is now held by corporations. With supply capped, institutional demand keeps rising.
Strategy, already holding $64B in BTC, plans to raise another $2.1B to continue buying.
“At $110K, Bitcoin isn’t fringe — it’s a benchmark,” said Douro Labs CEO Mike Cahill.
Bitcoin is no longer just a tech play — it’s becoming the default institutional reserve.
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