Three Keys Lab, a crypto investment fund, focuses on backing consumer-facing projects that tap into cultural trends. They provide early-stage funding and a community scaling thesis to help founders navigate market fluctuations. The shift towards onchain economy now extends beyond core infrastructure to drive user engagement, cultural creation, and market experimentation. Despite a rise in applications targeting end users, infrastructure ventures still lead in total capital raised. This imbalance in funding poses challenges for consumer-crypto startups, leading to a high failure rate. Three Keys Lab stands out by investing in the 'tokenized attention economy,' supporting community-led products that gain value as social engagement grows. Their successful strategy has delivered top-quartile results and attracted institutional support. The fund's focus on enduring market downturns and adapting to changing trends has positioned it as a survivor in the volatile crypto landscape. Read more AI-generated news on: https://app.chaingpt.org/news