Cryptocurrency exchange, Gate has held an interview with the Web3 gaming platform Puffverse to discuss the project’s strategic direction, product development, tokenomics, and long-term plans.
As the GameFi sector transitions from standalone projects to interconnected ecosystems, Puffverse distinguishes itself through a combination of product integration, artificial intelligence features, and intellectual property expansion. Developed by former Xiaomi team members and supported by investors such as Animoca Brands and Ronin Network, Puffverse aims to establish a broad “phygital” IP ecosystem that incorporates gaming, social engagement, AI, and hardware.
Puffverse (PFVS) also launched as the first project on Gate Launchpad, drawing significant industry interest. The campaign concluded with more than 35,000 participants and a total subscription volume of 656,514,966 USDT, reflecting an oversubscription rate of 938x.
Team Background And Strategic Vision
According to Puffverse, the team’s background at Xiaomi has influenced its development strategy by providing a platform-based operational perspective and global-scale data insights, which are typically absent in single-product game studios. This experience has enabled the project to focus on building a more sustainable and scalable Web3 gaming environment. The team’s foundation in Web2 game development is seen as a significant advantage, allowing them to implement innovative economic structures tailored to platform dynamics rather than simple feature updates. Puffverse emphasizes user-centric design, prioritizing engagement and retention through meaningful content and incentive systems.
The project also plans to expand into a multi-genre gaming ecosystem that incorporates AI-generated content and intelligent agents linked to Puffverse’s IP. These agents are designed to evolve based on user interactions, gradually developing individual behaviors and patterns unique to each player. Beyond gameplay, Puffverse envisions integrating real-world data through wearable devices, enabling in-game characters to reflect players’ physical activities. This approach aims to unify virtual and real-world experiences by combining elements of SportFi, GameFi, SocialFi, and AI into a cohesive user journey.
Puffverse describes its dual strategic investment from Animoca Brands and Ronin Network/Sky Mavis as a long-term partnership built on aligned goals and a shared outlook for platform-centric development in the Web3 space. Animoca Brands contributes not only capital but also acts as a market-making partner, using its experience in token market dynamics to help maintain price stability. Additionally, the Mocaverse ecosystem has supported Puffverse through co-marketing efforts and community engagement tools such as airdrops, which have contributed to user acquisition. On the other hand, Ronin Network, beyond serving as the project’s blockchain infrastructure, has also provided community and market exposure. Known for its active gaming audience, Ronin offers collaboration potential within its broader ecosystem. Puffverse positions its token strategy around long-term value creation, emphasizing distribution to engaged users as a way to reinforce the overall token economy.
Product Innovation And Ecosystem Design
Puffverse integrates multiple titles—PuffGo, PuffSim, and PuffWorld—under a shared IP framework, aiming to deliver varied user experiences across gaming, utility, and social interaction. This interconnected approach supports a scalable ecosystem where user engagement in one product can extend into others, with AI Agent systems planned to connect data and behavior across titles.
PuffGo, the casual competitive entry point, is designed to be accessible to non-crypto-native users. The project emphasizes gameplay-first design, where players earn account value through in-game achievements under a “Skill to Earn” model.
Blockchain interaction is introduced gradually, with optional trading and traditional payment options, to reduce friction.
In terms of content creation, Puffverse is working with Unity to evolve its user-generated content into an AI-generated model. Once implemented, this will form the basis of an “AIGC-to-Earn” system that rewards users for collaborative map creation and participation. Additional features such as map evaluation, reward sharing, and future integrations like multiplayer spectating and livestreaming are aimed at broadening appeal across both Web2 and Web3 audiences.
Tokenomics And User Acquisition Strategy
PuffGo’s “Skill to Earn” model emphasizes competitive merit rather than time-based rewards, aiming to prevent economic inflation by tying player earnings to in-game performance. Upcoming features such as tournaments and new gameplay modes are designed to reinforce competitiveness and increase long-term engagement. The ecosystem also incorporates a staking system through vePUFF, where seasonal rewards are distributed via time-locked tokens. Early withdrawals incur penalties, which are redistributed to long-term participants, thereby promoting economic stability and aligning incentives with sustainable growth.
Limited-edition NFTs are interoperable across PuffGo and PuffSim, with future plans to expand their utility throughout the Ronin ecosystem. PuffWorld is already testing AI-driven cloud rendering to facilitate cross-IP interaction, supporting a vision where digital assets move fluidly between platforms. Collaborations with external IPs are being developed to enhance NFT utility and promote a multiverse experience.
Regarding token sustainability, PFVS plays a central role in seasonal content and staking. Its long-term value is supported through phased utility rollouts, including integration into map creation tools and competitive events. Strategic measures such as long-term token lockups, fiat-based buybacks, and hardware partnerships are under consideration to reduce sell pressure and extend utility into physical applications.
Community Development And Ecosystem Growth
Given the diverse behavioral patterns across global markets, the project has adopted a region-specific approach, with a particular focus on Southeast Asia, Europe, and Latin America. PuffGo’s casual gameplay format lends itself to achieving high daily active users with moderate average revenue per user, making it a strategic starting point for introducing users to the broader Puffverse ecosystem. Local engagement efforts such as partnerships with guilds, influencer outreach, and offline events are being pursued to enhance community involvement and increase regional traction.
In terms of bridging digital and physical experiences, the team is working toward a “phygital” IP model that incorporates hardware integration and potential collaborations with Web2 brands. Inspired by trends in merchandising-based economies, Puffverse intends to expand the presence of its IP beyond the screen. In select pilot markets, the project will test wearable device compatibility, enabling users to interact with their avatars through real-world behavior data. This approach is aimed at increasing brand engagement by embedding the Puff IP into users’ everyday lives.
The upcoming launch of a cloud-based gaming platform, being developed in partnership with international collaborators, is aimed at addressing fragmentation within the Web3 gaming sector. Currently in testing, the platform is expected to go live in beta by late 2024 or early 2025 and will offer access to more than 200 mini-games. Efforts are also underway to establish a viable monetization framework to support long-term sustainability.
Regarding AIGC-powered 2D-to-3D NFT transformation, the underlying engine has already undergone successful technical validation and demonstrated high conversion accuracy, suggesting strong potential for scaling as a next-generation content generation tool.
From a broader strategic perspective, Puffverse views its emphasis on cross-device compatibility, accessible gameplay, and platform-level operational expertise as core differentiators. These elements, supported by international user data and a modular integration system, are intended to support fast ecosystem growth and offer a defensible competitive position in the evolving Web3 gaming landscape.
The post Shaping Web3: Exploring Puffverse’s Roadmap For Integrating AI And User-Generated Innovation appeared first on Metaverse Post.
