Dubai's Virtual Assets Regulatory Authority (VARA) has issued a stern warning against misleading advertising related to real estate tokenization pilot projects. This comes as some companies are falsely claiming participation without proper authorization. Unauthorized Marketing Deemed Illegal VARA explicitly stated that companies lacking official approval from both the Dubai Land Department (DLD) and VARA are prohibited from marketing themselves as participants in the real estate tokenization pilot program. Such unauthorized marketing activities are considered illegal and will be subject to penalties for violating marketing regulations. Protecting Investors and Maintaining Market Integrity This action underscores VARA's commitment to protecting investors and maintaining integrity within the rapidly evolving virtual assets market in Dubai. By cracking down on false advertising, VARA aims to ensure a transparent and trustworthy environment for real estate tokenization. Investors are advised to verify the legitimacy of any company claiming participation in the pilot program with both VARA and the DLD. ```