According to Deep Tide TechFlow, on May 16, the US-China cross-border consumer brand and e-commerce company DDC Enterprise Ltd announced in its latest shareholder letter that it will adopt Bitcoin as a strategic reserve asset. The company's founder, chairman, and CEO Norma Chu stated that the company will immediately purchase 100 Bitcoins and plans to reach a short-term goal of 500 Bitcoins within 6 months.