Binance just kicked off a new Coin Bonus Season under its Alpha Points program, and the changes are all about rewarding traders who move early on fresh token launches.
What Changed
From September 4, 2025 (00:00 UTC), Alpha Points rewards now scale higher if you trade tokens that were airdropped or launched via Binance Alpha within the past 30 days.
BSC-based tokens earn 4× Alpha Points on trading volume.
Tokens on other chains earn 2× Alpha Points.
Anything older than 30 days, or not tied to an Alpha airdrop/TGE, goes back to standard points.
To make things easier to track, Binance has also added a new “Points+” leaderboard inside the Alpha interface, so you can see at a glance which tokens qualify for the boosted rewards.
Why It Matters
This is a clear push from Binance to drive early liquidity and participation in new launches. If you’re hunting for Alpha Points, the strategy is simple:
Focus on the newest tokens. That’s where the multipliers are.
Prioritize BSC projects. They offer the biggest payoff at 4× points.
Stay on top of the leaderboard. The new Points+ tracker will show where you stand and which tokens are worth your attention.
Final Take
Alpha Points just got more competitive—and more rewarding. If you trade smart within that 30-day launch window, you can rack up points much faster than before.
