@Yield Guild Games #YGGPlay $YGG
While insiders are still debating the rise and fall of cryptocurrency prices, a group of university students who have just learned to use Web3 wallets are quietly building the underlying labor market for Web3 gaming through a decentralized guild.
Three years ago, when my classmate excitedly showed off the first $500 he earned through YGG, I laughed at him for a full half hour—wasting time playing those pixel block games and calling it a Web3 revolution? Now, when I want to ask him how to join that guild I once scoffed at, he replied with a smiling emoji: now you need to complete on-chain tasks, build reputation points, and participate in community voting to join.
01 The Misunderstood 'Account Rental' Business
Back in 2021, the craze for P2E games swept across the cryptocurrency circle. Many of my classmates curiously asked me if YGG was just a digital age contractor, making money by renting game NFTs to others and taking a cut?
At that time, many people, including myself, viewed this emerging organization with a simplistic and crude prejudice. We could not see that a brand new digital labor market was forming behind the act of renting accounts.
At that time, while traditional giants in the gaming industry were still observing blockchain technology, a group of pioneers had already turned gaming into a real means of livelihood in places like the Philippines. This is a silent subversion of traditional employment models by the Web3 world, and we so-called insiders completely missed it due to short-sightedness.
02 From 'Money Printing Machine' to 'Digital Infrastructure'
When I brought up YGG again to my classmate Xiao Li, who has now become a Web3 game developer, he offered me a completely new perspective.
If YGG only stayed at the level of renting NFTs, it would indeed be no different from many fleeting projects during bull markets, and it should have disappeared during the long bear market. But today's YGG has evolved into the public infrastructure of the Web3 gaming ecosystem.
An intuitive counterintuitive phenomenon is thought-provoking: while most P2E projects fell silent due to the collapse of their economic models, YGG completed millions of dollars in financing during the industry's winter and incubated over 80 sub-guilds or cooperative projects. This is not achieved through hype, but through solid construction.
It is like the backbone of the early internet, although ordinary users cannot see it, it supports the operation of the entire ecosystem. From simply providing game assets to establishing a complete player cultivation system, asset distribution mechanisms, and community governance frameworks, YGG has transformed from a shovel into the management system of an entire mine.
03 The Silent Labor Revolution
What shocked me the most is the decentralized game asset management protocol that YGG is building. This is not just a technological upgrade, but a transformation of production relations.
It introduces the concept of protocol-level guilds, managing assets, distributing profits, and cultivating talent through on-chain mechanisms and governance. The reputation system and skill matching mechanism it explores no longer simply give NFTs to players but dynamically match the most suitable assets and games based on players' on-chain behavior data, game performance, and learning progress.
This mechanism can even plan career development paths for players in the Web3 gaming field. This means that a young player in the Philippines might progress from an initial gamer to a community manager, game tester, or even a small game developer through the YGG platform.
This is a career path that the traditional gaming industry cannot imagine. In traditional gaming companies, players are merely consumers; in the ecosystem built by YGG, players can become builders of the ecosystem and profit sharers.
04 The Entry Ticket for New Generation Players
For college students who are just getting into Web3, YGG provides a relatively stable and valuable learning entry point.
It no longer requires users to invest large sums of money to purchase expensive NFTs. Instead, through the reputation system and task mechanisms, newcomers can gradually prove their abilities to gain better opportunities and resources.
This process itself is a complete Web3 education. Users need to learn how to manage digital wallets, understand smart contracts, participate in community governance, and build on-chain reputations. These skills may be more valuable than a college diploma in the future digital world.
More importantly, YGG cultivates a new way of thinking—how to create value in a decentralized collaborative network, rather than just completing tasks assigned by superiors.
05 The True Value After the Tide Goes Out
The Web3 gaming field still faces many challenges: issues of game quality, on-chain scalability, and user experience remain. YGG cannot solve all problems; it also faces the challenge of balancing community governance and efficiency.
However, compared to those projects that only think about issuing tokens and quickly harvesting users, YGG has chosen a more difficult but sustainable path—building infrastructure, cultivating talent, and improving the ecosystem.
It's like in the early internet era, those devoted to building search engines, emails, and social networks ultimately created greater value than those focused solely on quick profits.
In the Web3 world at the end of 2025, there may not be many projects truly dedicated to paving the way for newcomers. But it is certain that projects that can lower barriers to entry for users, provide real value, and establish sustainable ecosystems will become the leaders of the next wave.
Today, those pixelated games that were once mocked have evolved into complex virtual worlds. YGG has also transformed from a simple P2E guild into the Web3 gaming infrastructure connecting players, developers, and assets.
While traditional industries were still debating the feasibility of the metaverse and Web3, this decentralized guild had quietly cultivated tens of thousands of new digital laborers familiar with blockchain technology and community governance.
Perhaps, real revolutions never happen suddenly, but quietly change the operational rules of the world while most people remain unaware.
