Seeing the "handshake" between Apple and WeChat, many people only notice the 15% commission, but behind this is actually the balance found after the collision of two giants in their respective "moats".

Apple's moat is the "bilateral network effect" formed by over 36 million developers and 1 billion high-value users. In this ecosystem, iOS users contribute nearly 70% of the revenue in the app market, giving Apple the confidence to impose a 30% "Apple tax". Those who do not comply, like "Fortnite", saw over a 20% loss of players after being removed from the platform, resulting in heavy losses.

WeChat's moat, on the other hand, is the "unilateral network effect" woven by the social relationships of 1.4 billion users. When all friends, family, and colleagues are on WeChat, the cost of migration is extremely high. This is precisely the confidence WeChat has to say "no" to Apple—Apple does not dare to risk allowing users to "choose one" in the Chinese market.

The two sides have clashed multiple times over "tips" and mini-game payments. In the end, they both took a step back on the mini-game issue: Apple's commission was reduced to 15%, and WeChat integrated Apple's payment system. For Apple, this is incremental revenue from 0 to 15%; for WeChat, the mini-program business can be "legalized" within the Apple ecosystem, making the ecosystem more stable.

This game tells us: when both sides' moats are deep enough, a deadly struggle is not as good as symbiosis. For enterprises, a solid moat is the foundation of survival; for individuals, choosing companies with moats allows for a longer and more stable career path.

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