The crypto world sometimes feels like a mysterious matrix. Newcomers get lost due to too many guides, too many wallets, too many chains, too many buttons, too many 'opportunities'... and too many disappointments. Veterans feel exhausted from having to read a mountain of notifications, optimizing every small click to avoid missing out on some airdrop.
We are here to have fun – at least that’s what it felt like on the first day. But over time, the excitement is buried under complexity and expectations.
So when I look at YGG – especially YGG Play – I realize one thing: they are trying to give back to players something that has been lost on the race for opportunity – simple joy.
No longer the “gold mining guild empire” like during the P2E boom. YGG today is smaller, more modern, and closer to users. They don’t talk too much about technology, or the dream of conquering the gaming industry. They just quietly ask a question:
How can players enter Web3 without carrying a heavy backpack of knowledge?
The answer, it turns out, is as simple as they make it.
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YGG looks deeply at something that few projects admit:
Not everyone who enters Web3 wants to become an “investor”.
Most people just want to play – and if they make a profit, great, if they don't, that's okay too.
So, YGG Play may seem like a “fun station” — but it’s a place where play and profit are naturally tied together. A player enters their Launchpad, without having to compete with a large fund, without having to snatch events like a project about to collapse. They just… play games. Collect points. Every click, every game, every day they log in — all add up to early access to the games they’ve helped maintain.
It's like you go to the same studio for years, and one day they say:
“You are so loyal, this time the new movie is out, you can buy cheaper tickets.”
Simple. Fair. Makes sense.
This Launchpad doesn’t sell million dollar dreams. It just gives back to the people who are building the foundation for Web3 Gaming every day – the regular players.
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I once sat drinking coffee and watched some kids play snake on an old phone. They giggled every time the snake hit the wall. No NFTs, no tokens, no rewards.
I suddenly thought: it turns out that to have fun, people don't need blockchain.
So if Blockchain wants to enter the gaming industry, it has to learn that first:
Games should be fun.
YGG understands this so they start with an extremely light game – LOL Land.
No big MMORPG, no high-end graphics, no thousand-dollar NFT lands. Just a cute board game with dice and rewards scattered along the way. A kind of “blockchain-powered childhood game”.
There, everyone has a chance to move up. Everyone has the right to try their luck. And each prize collected – be it NFT or token – is like a reminder:
“You're happy, right?”
Not financial strategy. Not speculative meta.
Simply: play to feel alive.
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One thing I like about YGG is that they don't force us to choose sides:
“Are you a gamer or are you an investor?”
YGG said:
“Just be friends. Leave the rest to us.”
If you just want to have fun — there's a game for you.
If you like opportunity — there's Launchpad for you.
If you're creative — there's a whole program dedicated to making you a face in the community.
They don't treat players as wallet numbers or spreadsheet statistics.
They see players as real people — with feelings, interests, sometimes wanting to make money, sometimes just wanting to relieve stress after a boring day at work.
Where many projects see community as fuel, YGG sees community as a companion.
That's a big difference.
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I used to be a patient player. I grinded and grinded. NLP, APY, APR, ROI… I understood a bunch of acronyms that sometimes, in retrospect, sucked the fun out of me.
Blockchain is meant to liberate, not bind.
YGG is holding on to that essence.
They take the complex stuff — tokenomics, rewards points, distribution — and do it behind the scenes.
And in front of you is just:
A game. A mission. A small but exciting opportunity.
Everything is so simple that even children can understand:
Work hard, get good.
Long term commitment is preferred.
Justice, sometimes just that.
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Someone asked me:
“So is YGG the perfect choice?”
I laughed. There is no such thing as perfection in crypto.
YGG is still unfinished, still experimental, and sometimes off-beat.
But perhaps the most commendable thing is that they are willing to correct their mistakes.
They learned from the old P2E era's slip-ups — when people came just to earn, not to play.
And they set out on a new path:
Simplify the game, humanize the benefits.
In a market where projects love to blow bubbles, YGG chooses to return to… dice, smiles and bonus points.
Sounds a bit silly.
But sometimes, the correct answer is the one that everyone thinks is too simple to take seriously.
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I think YGG is drawing a soft line between investment and entertainment. Not separate, but not overlapping.
You don't have to play to hope to change your life.
You don't need to play to escape life.
You play — to live happily in life.
I believe YGG understands something that many projects still don't:
Web3 is tired of greed.
And it will only be saved by joy.
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If one day you find yourself missing the giggles of opening an unexpected prize. Missing the small victories of rolling the dice. Missing the moments when you played just for the sake of playing.
Maybe it's time to try Web3 Game again – but in the gentlest way.
Maybe it's time to step into the world of YGG – where complexity gives way to simple joy.
Who knows, maybe this time you're not playing the game to be someone.
But just to return to being myself. @Yield Guild Games #YGGPlay $YGG
