The 'Doge' meme, featuring the Shiba Inu dog, has been a central and revolutionary element in crypto marketing, primarily through the creation and branding of (DOGE). Launched in 2013 as a lighthearted parody of the crypto market, its playful, community-driven nature and easily recognizable mascot stood in contrast to the serious tone of other cryptocurrencies. Dogecoin leveraged the meme's viral popularity and humor to attract a broad, enthusiastic user base, emphasizing fun, tipping, and charitable causes. This success paved the way for the entire "meme coin" category, demonstrating that social buzz, internet culture, and a strong community can be powerful drivers of adoption and market value in the digital currency space.