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Although it may seem that Binance is simply being generous, airdrops are a very smart business strategy that benefits both the platform and cryptocurrency projects.
Here are the main reasons why Binance (or the projects it lists) grants airdrops:
1. Marketing and Promotion (The Main Reason)
An airdrop is a powerful marketing tool.
Visibility for New Projects: Tokens are given away to create a big buzz, attract the attention of thousands of users, and generate an initial base of holders for the new project (as in the case of 2Z).
Initial Distribution: Helps distribute the token among a large number of people for free, fostering its adoption and use.
2. Reward User Loyalty (BNB HODLers)
Binance uses airdrops as an exclusive benefit for its most engaged users, especially for those holding its native token, BNB.
Incentive to HODL BNB: By giving new tokens to those holding BNB, Binance encourages people to buy and hold BNB long-term. This increases demand and stability of Binance's main token.
Encourage Staking: Programs like the "HODLer Airdrops" (which give 2Z to those with BNB in Simple Earn) reward users for locking their capital on the platform, increasing liquidity and participation in Binance products.
3. Encourage Participation in the Ecosystem
Some airdrops are designed to motivate users to interact with specific features of the platform:
Binance Alpha Points: In the case of 2Z, using Alpha Points encourages users to be active on the Binance Alpha platform, which is a place where new assets are discovered and promoted.
Increase in Activity: Promotions with airdrops that require a certain trading or deposit volume (like those of 2Z) instantly increase trading activity on the Binance platform.
In summary, it is not a purely altruistic "Gift." It is a "win-win" system:
You earn new tokens that have potential value.
The project and Binance gain visibility, new users, community loyalty, and an increase in platform activity.
Enjoy that 'Double Zero' gift! Let's see if the 2Z becomes the most profitable surprise in your portfolio this month!
