Charles Schwab adds Bitcoin and Ethereum to its platform.
The move signals growing institutional adoption of crypto.
$10 trillion asset manager expands into digital assets.
In a major development for the cryptocurrency market, Charles Schwab—a financial giant managing over $10 trillion in assets—is stepping into the crypto world. The company has announced plans to offer Bitcoin and Ethereum trading to its clients, marking a significant shift in how traditional finance interacts with digital assets.
This move is more than just a new investment option. It’s a clear sign that institutional adoption of crypto is accelerating. With Schwab’s massive client base and long-standing reputation in traditional finance, their entry into crypto adds legitimacy and trust for hesitant investors.
Schwab’s decision also reflects a broader trend among asset managers and brokerage firms, as more investors demand access to digital assets within their traditional portfolios.
What This Means for Crypto Investors
For retail and institutional investors alike, Schwab’s launch of Bitcoin and Ethereum trading is a game-changer. Clients of Charles Schwab will soon be able to buy and sell the two leading cryptocurrencies directly through their existing accounts, simplifying access to the crypto market.
This integration could attract new capital into the market, as investors who were previously cautious or unfamiliar with crypto exchanges now have a secure and familiar gateway to trade. The convenience of managing stocks, bonds, and crypto assets all under one platform reduces friction and increases adoption.
Moreover, it sets a precedent for other financial institutions to follow suit. As more giants like Schwab enter the space, we could see increased innovation and possibly even improved regulation and security for crypto assets.
BREAKING: $10 trillion asset manager Charles Schwab to launch Bitcoin and Ethereum trading pic.twitter.com/wSiERTiNgq
— Crypto India (@CryptooIndia) July 18, 2025
Schwab’s Move Could Spark Wider Adoption
Charles Schwab is not the first traditional player to explore crypto, but its scale and influence make this announcement especially noteworthy. The inclusion of Bitcoin and Ethereum on such a well-known and trusted platform sends a powerful message: crypto is here to stay.
Investors can expect more traditional firms to follow this lead, adding digital assets to their offerings and helping bridge the gap between traditional finance and the world of crypto.
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