Elon Musk has entered open conflict with the European Union after Brussels slammed his platform X with a staggering ÂŁ120 million ($140 million) fineâthe first major penalty under the blocâs strict Digital Services Act (DSA). The fine triggered immediate political backlash from U.S. officials, further escalating tensions between Europe and Washington over digital sovereignty and the regulation of American tech giants.
Historic EU Crackdown on Musk's X
The European Commissionâs two-year investigation found that X (formerly Twitter) violated several core principles of the DSA, including:
đč The paid blue checkmark system, which regulators say misleads users and facilitates impersonation
đč A lack of transparency in its ad library, making it difficult to scrutinize sponsored content
đč Blocking independent researchers from accessing publicly available data on the platform
This makes X the first company to receive a formal non-compliance notice under the 2022 digital regulation. The fine is broken down as follows:
ÂŁ45 million for the misleading verification systemÂŁ35 million for non-transparent advertising practicesÂŁ40 million for restricting research access
Muskâs company now faces 60 to 90 days to comply or risk further penalty payments. The Commission emphasized that this enforcement was not politically motivated but stems from clear regulatory breaches.
U.S. Officials Blast the EU
The decision didnât go unnoticed in Washington. Secretary of State Marco Rubio denounced it as a direct attack on American tech firms, while Vice President JD Vance accused the EU of penalizing X for "not participating in censorship."
Musk, never one to stay silent, posted a blunt response: âThis is bullshit.â A day later, he escalated, stating:
âThe EU should be dismantled. Sovereignty should return to nations that represent their own people.â
The U.S. Commerce Department also weighed in. Secretary Howard Lutnick argued the EUâs digital overreach could jeopardize broader trade negotiations, including steel and aluminum tariffs.
EU Defends Action as Neutral
European officials pushed back. Commission spokesman Thomas Regnier clarified that fines were not based on nationality and cited TikTokâs constructive collaboration as an example of avoiding penalties.
âWhen platforms engage and cooperate with us, fines are not necessary. That was not the case with X,â Regnier said.
The EU has recently stepped up enforcement across tech platforms. Meta was fined ÂŁ200 million earlier this year for its "pay or consent" ad model.
Whatâs at Stake?
Muskâs growing defiance highlights a deepening rift between U.S. tech leaders and European regulators. Whatâs being contested isnât just moneyâbut the future of online speech, platform accountability, and global tech governance.
If X fails to comply, the EU may impose further periodic fines or ultimately restrict the platformâs operations within its borders. Meanwhile, U.S. officials are signaling potential retaliationâsetting the stage for a high-stakes digital showdown between Brussels and Washington.
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