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In a move that raised concerns among investors, Oppenheimer downgraded Meta Platforms (META) from 'Outperform' to 'Perform', citing rising uncertainty regarding Meta's intensive investments in advanced artificial intelligence.

Analyst Jason Helfstein likened Meta's current spending on super-intelligence projects to the massive investment phase in the metaverse in 2021 and 2022, when the company spent billions of dollars without achieving tangible returns in the short term.

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Meta Platforms, the parent company of Facebook, faced intense criticism from users after rolling out 𝐀𝐈-𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞 accounts designed to mimic human profiles. Following public outrage over deceptive conversations and poorly created imagery, Meta quickly took down these experimental AI accounts. This backlash arose after Connor Hayes, Meta’s VP for Generative AI, disclosed plans for AI accounts to have bios, profile pictures, and the ability to generate and share content across platforms.

These AI-generated profiles stirred controversy by falsely portraying themselves as real individuals with fabricated racial and sexual identities. One bot, “𝐋𝐢𝐯,” described itself as a “𝐏𝐫𝐨𝐮𝐝 𝐁𝐥𝐚𝐜𝐤 𝐪𝐮𝐞𝐞𝐫 𝐦𝐨𝐦𝐦𝐚 𝐨𝐟 𝟐 & 𝐭𝐫𝐮𝐭𝐡-𝐭𝐞𝐥𝐥𝐞𝐫,”while another, “𝐆𝐫𝐚𝐧𝐝𝐩𝐚 𝐁𝐫𝐢𝐚𝐧,” falsely claimed to be an African-American entrepreneur from Harlem born in 1938. Users discovered these accounts peddled entirely fictional stories, crafted by developers to enhance their authenticity. For instance, “Brian” claimed to be a composite persona based on interviews with real retirees, though investigations revealed no such individuals were involved.

In response to mounting criticism, Meta spokesperson Liz Sweeney described the initiative as an “𝐞𝐚𝐫𝐥𝐲 𝐞𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭,” emphasizing that the bots were part of a broader vision for integrating AI characters into the platform over time. Meta cited a “𝐛𝐮𝐠” preventing users from blocking these accounts as the reason for their removal. However, critics remain skeptical of Meta’s intentions, arguing that these bots were designed to drive engagement and revenue by fostering emotional connections with users, even at the expense of trust.

The controversy highlights the risks of AI-driven experiments in social media. While Meta has backtracked on its 𝐀𝐈 𝐛𝐨𝐭 𝐫𝐨𝐥𝐥𝐨𝐮𝐭, the episode underscores the delicate balance between innovation and user trust in an era where AI-generated content continues to blur the lines between reality and fiction.
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Meta Platforms, the parent company of Facebook, is preparing to initiate company-wide layoffs starting Monday, February 12, 2025, as part of a broader strategy to prioritize artificial intelligence (AI) and machine learning. The layoffs, dubbed "performance terminations," will impact around 5% of the company's workforce, targeting employees with the lowest performance. Notifications will be issued at 5 a.m. local time in most countries, including the U.S., with some exceptions in Germany, France, Italy, and the Netherlands due to local labor laws.
Alongside these reductions, Meta is accelerating its recruitment efforts for machine learning engineers and other key technical positions. This initiative aligns with the company's focus for 2025, which places AI at the center of its strategy to enhance its platforms and services.
The layoffs come amid a series of other significant changes at Meta, such as plans to invest $60-65 billion in capital expenditures, a substantial rise from last year. Additionally, the company has revamped its content moderation policies, moving from third-party fact-checking to community-driven notes, and relaxing its stance on hate speech and political discourse. These policy shifts seem to reflect recent political trends and align with the current U.S. administration’s approach.
Despite the workforce cuts, Meta intends to refill critical roles, particularly in AI and machine learning, to support its strategic goals. This move further emphasizes Meta’s commitment to becoming a leader in AI innovation, enhancing user experience, and maintaining its competitive edge in the tech industry.
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