Overview
• Launched as a Tap-to-Earn mini-game inside Telegram, leveraging TON’s native wallet for seamless onboarding.
• Reached 35+ million users within weeks—no app download, no signup friction.
• Allowed in-game points to be converted to the NOT token at a 1,000:1 ratio.
• Listed on major exchanges including Binance, OKX, and Bitget immediately after token launch.
• Represented one of the fastest user adoptions in GameFi history.
• Turned idle phone tapping into a real earning mechanism—bridging gaming and crypto in the simplest possible way.
• Gamified onboarding for millions with no need to understand wallets, private keys, or blockchain jargon.
• Created a social “crypto craze” inside Telegram chats—friends competing, squads forming, and communities growing organically.
• Shifted from pure tapping to “Explore-to-Earn,” encouraging users to try new Web3 projects.
• Made earning tokens feel less like mining, more like a daily game habit.
• Launch Timing: Started January 1, 2024—capitalized on New Year buzz and Telegram’s active user base.
• Growth Model: Viral mechanics like squads, referrals, and leaderboards amplified organic spread.
• Fair Tokenomics: 102.7 B NOT supply minted at launch - fully distributed, no team or VC allocations.
• Product Evolution: Transitioned from tap-based farming to mission-driven Web3 exploration.
• Market Impact: Sparked increased developer interest in building gamified dApps on TON.
• Game Mechanics:
- Energy system limiting taps, recharging over time.
- Boosts like Turbo, Full Energy, and Auto-Tap for faster progression.
- Leagues, quests, and squads as competitive layers.
• Token Launch:
- Points converted to NOT tokens via a 1,000:1 airdrop.
- Immediate liquidity and price discovery through CEX listings.
• Adoption Numbers:
- 33M+ players within months; over 35M total by mid-2024.
- Strong retention driven by community interaction.
Core Features
• Tap-to-Earn gameplay directly inside Telegram.
• Zero-install, wallet-integrated experience via TON.
• Boosted progression through in-game power-ups.
• Fair and transparent token distribution model.
• Rapid transition into “Explore-to-Earn” missions.
Technical Snapshot
• Fully integrated with Telegram Mini App framework.
• Native use of TON blockchain for asset custody and transactions.
• One-click token claim via in-wallet airdrop process.
• Scalable server handling for millions of concurrent players.
Innovations & Cultural Momentum
• Proved that onboarding to Web3 can be gamified at massive scale.
• Showed a no-cost, no-risk path for first-time crypto users.
• Cemented TON as a viable platform for viral dApps.
Why It Matters
• Removed traditional barriers to crypto entry-wallet setup, seed phrases, fiat ramps.
• Created one of the largest simultaneous crypto onboarding events in history.
• Demonstrated that fun-first experiences can be powerful adoption engines.
• Blurred the line between casual gaming and real asset ownership.