MicroStrategy has increased its position as the largest institutional holder of Bitcoin, adding 155 BTC worth $18 million at $116,401 each. CEO Michael Saylor confirmed the purchase on X, noting the company’s year-to-date Bitcoin yield has hit 25% in 2025.
As of August 10, MicroStrategy holds 628,946 BTC, acquired for $46.09 billion at an average of $73,288 per coin. This latest buy continues a consistent acquisition strategy that has boosted the company’s holdings and investor confidence.
The recent moves come after a series of purchases. On July 29, MicroStrategy picked up 821 BTC at a price of $117,256 each, which has led to unrealized gains of $64.9 million.
Earlier in July, they bought 862 BTC for $118,940 each, resulting in a profit of $7.3 million. On July 14, the company acquired 844 BTC at $111,827 each, and that investment has since appreciated by $35 million.
Stock and Market Reaction
After the announcement, MicroStrategy’s stock increased by 9%, reaching $404.9. At the same time, Bitcoin was trading at $119,665, a 0.95% increase over the past 24 hours, with a daily trading volume of $87.81 billion.
The company’s aggressive accumulation strategy has inspired other publicly listed firms to adopt Bitcoin as part of their treasuries. Collectively, these companies now hold 964,314 BTC, much of it funded through capital raises modeled after MicroStrategy’s approach.
Beyond MicroStrategy, other high-profile players are making headlines. The Trump family’s crypto venture, World Liberty Financial, is partnering with ALT5 Sigma Corp. to raise $1.5 billion for its WLFI token. ALT5 Sigma plans to sell 200 million new and existing shares to fund the purchase.
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