Paris-listed Capital B has raised €10.3 million to scale its Bitcoin-focused strategy. The firm, formerly known as The Blockchain Group, is now positioning itself as Europe’s first Bitcoin Treasury Company.
In a press release issued on July 21, Capital B confirmed the successful fundraise. It also unveiled a rebrand and announced plans to set up a subsidiary in Abu Dhabi. The company stated the new entity would support its long-term Bitcoin treasury strategy.
Rebrand and Strategy Shift
Capital B’s transformation follows its 2024 decision to adopt a Bitcoin treasury model. The strategy aims to increase the number of bitcoins per share on a fully diluted basis.
Alongside the capital raise, the firm introduced a new visual identity. A redesigned logo and website now reflect Bitcoin’s founding principles. The updated website includes a data analytics dashboard that highlights the firm’s treasury metrics and strategy.
The company’s new brand name will gradually replace “The Blockchain Group” across financial platforms. Which includes Euronext Growth Paris, where it trades under the ticker ALTBG.
Expansion into Abu Dhabi
Capital B confirmed it is establishing a subsidiary in Abu Dhabi. The move marks a strategic push into the UAE, a growing hub for institutional crypto adoption. In an X post, the firm said: “The Blockchain Group becomes Capital B and announces the ongoing creation of a subsidiary in Abu Dhabi (UAE).”
Capital B also shared detailed documents outlining its treasury approach and expansion goals. These include a “BTC Strategy Update” and the full press release in both English and French.
Why This Matters
This €10.3M raise highlights growing interest in corporate Bitcoin adoption in Europe. By becoming a dedicated Bitcoin treasury company, Capital B enters a niche mostly dominated by U.S.-based firms like MicroStrategy.
The move also underscores a rising trend: businesses treating BTC not just as an asset but as a strategic reserve. Capital B plans to steadily increase its bitcoin per share, offering shareholders long-term BTC exposure.
Abu Dhabi’s regulatory environment could further support Capital B’s ambitions. The region has welcomed multiple crypto firms with favorable laws and government support.
Market Reaction and Outlook
While Capital B hasn’t disclosed its exact BTC holdings, the firm’s pivot and cash raise position it to accumulate more in coming quarters.
The move aligns with broader market signals. On the same day, Whale Insider reported a strategic ETH reserve hitting $6.6 billion from 56 entities. Bitcoin, meanwhile, continues to trade above $65,000, with growing interest from public firms and treasuries.
Capital B’s rebrand and expansion reflect a confident bet on Bitcoin’s role in future finance. With a €10.3 million boost and a UAE footprint in progress. The company is setting itself up as a key BTC-focused player in Europe and beyond.
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