Thumzup, a Nasdaq-listed media company has announced on July 17, 2025, that its board of directors has approved it to hold up to $250 million in cryptocurrencies.
Following this development, the company can now hold Bitcoin, Ethereum, Solana, Dogecoin, Litecoin, and USDC stablecoin.
In the press release, Robert Steele, the Chief Executive Officer of Thumzup, said, “ As the U.S. federal government moves toward more crypto-friendly policies and greater regulatory clarity, Thumzup is committed to remaining at the forefront of this transformative technology.”
“ By diversifying our portfolio of cryptocurrencies to gain wider exposure to the market as a whole, we believe Thumzup is optimally positioned to create significant value for TZUP shareholders,” he added.
As of writing, Thumzup holds 19.106 BTC, roughly valued at $2.1 million, with a policy allowing up to 90% of its liquid assets to be held in Bitcoin. The company began integrating Bitcoin into its treasury in November 2024 with a $1 million purchase following a trend among corporations to use digital assets as a hedge against inflation.
A dive into Thumzup’s stock price and financials
Nasdaq: TZUP fell around 2.93% in its last trading session and has reached $12.59. It opened at $13.00 and hit a high of $13.21 and a low of $11.37. Despite a loss in the last trading session, Thumzup stock is up by 28.86% in the week and has grown nearly 83% in a month.
According to the data from TradingView, in Q1, 2025, Thumzup reported a revenue of $151.00 million with net income of negative $2.14 million and net margin was negative 1,414,213%, yet in the last quarter of 2024 the revenue was $156.00 million with net income of negative $2.70 million and net margin was negative 1,732,272%.
Thumzup 5.95 million shares are free floating, and 4.08 million are closely held. It is worth noting that Donald Trump Jr. acquired 350,000 shares of the company in July this year for $4 million.
It is crucial to note the stock price has shown an impressive surge, but its revenue has not shown any improvement. After its move to boost exposure to digital assets there are expectations that in coming quarters the company will report positive revenue by earning leverage over its crypto holdings.
Several other companies that struggled at one time in revenue are now profitable after adding Bitcoin and Ethereum to their investment portfolio.
Strategy (earlier MicroStrategy) is one of the best examples of a company that began buying Bitcoin a few years ago and now holds a significant stash and is also earning yield over its holdings.
