The latest addition of 14 Wall Street tokens to Gemini introduces the EU to Wall Street. 

The crypto trading platform is growing its tokenized equities product in the European Union, offering traders a chance to trade leading US equities on non-securities-based tokens on the blockchain. The new listing has prominent businesses covering different industries, increasing the diversity of the portfolios of the EU users.

New tokens feature leading US consumer brands

These new listings were revealed at the Gemini List-a-Thon livestream. The site launched tokenized shares into corporations around the world, i.e., Nike, McDonald’s, Starbucks, Coca-Cola, Uber, and Yum! Brands. The move extends to Gemini more broadly, giving exposure to tokenized access to big names in the US by tokenizing famous US stocks.

Such tokenized assets give investors exposure to companies with a strong consumer base in terms of stocks. Companies such as Nike and Coca-Cola provide a long-term brand strength. McDonald’s and Starbucks are synonymous with universal growth, although Yum! Brands such as KFC and Taco Bell are fast-food names. Uber will extend the coverage of Gemini to the field of transport and ride sharing.

Expansion follows earlier rollouts across top sectors

Since late June, Gemini has progressively enlarged its service category. On July 3, it further listed 21 new stocks, taking the number of stocks to 37 for EU clients. These are big tech giants such as Apple, Amazon, Tesla, Microsoft, and Nvidia. It also includes firms linked to crypto, including Coinbase and Marathon Digital Holdings.

These include the software and travel industries. New listings have been Adobe, Cisco, Snowflake, Delta Air Lines, Booking Holdings, Carnival Corporation, Rocket Lab, and Hut 8. Gemini has also focused on the importance of increased access to retail investors to trade with tokenized products under regulation that can be traded 24 hours a day and 7 days a week.

Tokens issued by Dinari and regulated in the EU

Dinari issues all the tokens in the form of dShares. These tokenized instruments mirror that of a 1:1 value with the underlying US equity they are based on and provide the same economic rights (with regulation). Arbitrum blockchain operates in a token system to realize efficient and scalable transactions.

The area is operated by Gemini Intergalactic EU Artemis, Ltd, which is regulated by the Malta financial regulator. A 1.49 percent fee is charged for each token transaction. Gemini is increasing its European presence with regular product launches and better accessibility.

In the meantime, rivals such as Robinhood, Kraken, and Bybit have introduced or grown tokenized equity offerings. Nevertheless, others encounter regulatory pushback, with companies such as Robinhood, which offers tokenized stocks, facing scrutiny by Lithuanian regulators and OpenAI.

The post Gemini brings Wall Street to the EU with 14 tokenized stocks first appeared on Coinfea.