According to the announcement from Binance, the platform is launching a new Token Generation Event (TGE) model featuring the Bonding Curve mechanism on Binance Wallet. This dynamic pricing approach adjusts token prices based on demand, marking the first TGE on Binance to utilize this mechanism. The Bonding Curve model allows token prices to fluctuate automatically as more tokens are purchased directly from the bonding curve contract during the event. Users can buy tokens with BNB within Binance Wallet, and these tokens remain non-transferable within the Bonding Curve ecosystem during the subscription period. Participants have the option to sell their purchased tokens back to other users within the ecosystem or wait until the tokens become freely transferable and tradable on Binance Alpha after the event concludes.

The Bonding Curve-based TGE offers several benefits, including early trading opportunities before tokens become transferable and tradable on Binance Alpha or decentralized exchanges. It also provides increased participation opportunities, as early buyers selling their tokens during the event free up supply for others. The pricing mechanism is fair and transparent, adjusting automatically along a predefined curve based on demand. The first project using this model will be announced on the Binance Wallet X account on July 15, 2025. 

The TGE timeline includes four phases: purchasing using Bonding Curve pricing, managing sold-out and ongoing purchases, event countdown and conclusion, and token transferability and listing. Participants must have sufficient Binance Alpha Points to qualify, and token allocation is based on a first-come, first-served basis with dynamic pricing. Orders placed during the limit-up phase cannot be canceled, and BNB used will remain locked until the event concludes. Participants are advised to ensure they have a sufficient BNB balance in their Binance Wallet before participating.