Onboarding won't happen on Crypto Twitter.

CT is where you end up after diving down the rabbit hole for WAY too long.

The whole 'Blue Ocean' theory with content, specifically for crypto content is alive more than ever outside of CT

- Instagram + Tiktok + Youtube Shorts

- Youtube videos, longer form

- Live Streaming

These places are where 'retail' finds stuff, gets curious and continues to go back to, and only AFTER all of that, once they feel like they understand, do they end up in our favorite dumpster fire cesspool that is Crypto Twitter