In recent days, the world of cryptocurrencies has been shaken by a new project called $TRUMP Wallet, a digital application that promises to offer users the ability to hold and trade digital assets. However, despite the name and branding clearly associated with President Donald Trump, the Trump Organization has officially stated that it has no connection with the initiative.
A spokesperson for the organization stated clearly: “The Trump Organization knows nothing about this project.” The statement came in response to an announcement published by the CEO of Magic Eden, Jack Lu, who had indicated an alleged collaboration between the cryptocurrency marketplace and the digital wallet project.
$TRUMP Wallet: an active site, but lacking technical details
The website of the $TRUMP Wallet is already online, although it contains very limited information. The platform promises users the ability to exchange and store cryptocurrencies, but it does not provide any technical documentation or an official launch date. The only interactive element available is a waiting list to gain early access to the app.
Despite the absence of official confirmations, the site indicates that the project is developed in collaboration with Magic Eden and GetTrumpMemes.com, the site behind the Trump memecoin, an already existing cryptocurrency that leverages the president’s image to attract investors.
$TRUMP Wallet: official denials from the Trump family
The statements of detachment do not come only from the Trump Organization. Donald Trump Jr., the president’s son, also wanted to clarify the family’s position. In a post published on X (formerly Twitter), he stated that the organization has “zero involvement with this wallet product.” However, he added that World Liberty, another initiative linked to the Trump name, will “soon” launch its own digital wallet.
Even Barron Trump, the youngest son of the president, has denied any type of collaboration with the $TRUMP Wallet project, helping to reinforce the idea that it is an independent initiative, neither authorized nor approved by the Trump family.
To be clear, our family has zero involvement with this wallet. https://t.co/5NE6cZZQlO
— Barron X Spaces (@BarronXSpaces) 3 giugno 2025
Trump and the world of cryptocurrencies: an already existing connection
Despite the denials about the $TRUMP Wallet, President Trump is not new to the world of digital currencies. In recent years, he has shown a growing interest in the sector, especially since he returned to the political scene ahead of last year’s elections.
Among the previous projects associated with his name are:
World Liberty Financial, a stablecoin platform;
Trump Coin and Melania Coin, two memecoins launched before the presidential inauguration of 2025.
These initiatives have helped to consolidate Trump’s image as an influential figure even in the cryptocurrency sector, attracting the attention of investors and enthusiasts.
The role of Magic Eden and the ambiguities of the project
An element that has fueled the confusion was the intervention of Jack Lu, CEO of Magic Eden, one of the main marketplaces for NFTs and cryptocurrencies. In a post on X, Lu confirmed the existence of the $TRUMP Wallet project, suggesting a collaboration between Magic Eden and GetTrumpMemes.com.
However, the lack of technical details, official documentation, and a clear involvement of the Trump Organization raises doubts about the authenticity and transparency of the initiative. The risk is that the president’s name is used without authorization to generate interest and attract users, exploiting Trump’s popularity in the political and financial world.
A market in search of clarity
The case of the $TRUMP Wallet highlights an increasingly common issue in the world of cryptocurrencies: the use of famous names to promote unofficial projects. In a rapidly expanding but still poorly regulated sector, the lack of transparency can easily create confusion among users and damage the reputation of public figures.
The stance of the Trump Organization and the members of the Trump family aims to clarify any possible misunderstanding, but it remains to be seen how the project will evolve and if legal measures will be taken for the unauthorized use of the name.
Conclusion: branding or speculation?
The launch of the $TRUMP Wallet, at least for now, seems more like a move of speculative marketing than an official initiative by the Trump family. The public denials, the absence of technical documentation, and the ambiguous nature of the website raise legitimate questions about the true nature of the project.
In the meantime, President Trump continues to be a central figure even in the cryptocurrency landscape, with projects like World Liberty Financial that could mark a more direct and structured involvement in the sector. But as for the $TRUMP Wallet, the message is clear: the Trump Organization has nothing to do with it.
