Two things I realized while watching the recent @stayloudio 'incident':

1. projects are starting to take the Korean community much more seriously. In the past, Korea was often dismissed as simply "a nation of traders," and getting a coin listed on a Korean exchange was considered the main priority.

But with the recent @initia governance prop39, and now the LOUD case as well, it feels like Korean users are waking up to on-chain participation—and even engagement farming.

When that concentrated intensity Koreans are known for gets applied to on-chain activity and engagement, I think projects will start to recognize Korea as a much more important market.

Koreans really do feel like they were born for crypto, and yet the government continues to regulate the space... Korea’s role in the crypto industry is definitely unique and peculiar.

2. And speaking specifically about the LOUD! project—it’s interesting because, in order to survive in the market, you ultimately need "attention." Up until now, gaining attention typically required something shocking, beautiful, or extremely high-quality. That’s the formula most teams used for marketing and building products.

But the LOUD project simply made noise to attract attention—and that attention snowballed into more attention. They succeeded with a method that feels very “counterintuitive.” I think the core idea is: “What matters is getting attention—you don’t necessarily have to follow the conventional paths to earn it.”

All in all, it’s definitely a fascinating project.