The InfoFi sector is rapidly reshaping how information, attention, and reputation are turned into financial assets and market signals within the crypto economy. As of May 2025, top InfoFi protocols boast market capitalizations ranging from $150M to over $500M, daily user engagement in the tens of thousands, and rapidly scaling social reach.
Kaito leads with $33 million in annual revenue and a $502 million market cap, while challenger projects like Cookie DAO are powering over 475,000 unique users and supporting more than 120 API applications, demonstrating InfoFi’s steep adoption curve.
The State of InfoFi in 2025
InfoFi is the short for Information Finance, which is an umbrella for crypto applications that turn non-price signals (attention, credibility, mindshare) into tradable markets. The sector’s flagship products including Kaito, Cookie.fun, Yaps, Ethos, and Noise monetize attention through analytics, staking, speculation, and gamified community engagement.
Kaito earns approximately $33 million annually through sentiment analytics and AI-curated content feeds. It incentivizes social media creators via tools like Yaps, which rewards high-signal research on X (Twitter), and leads in subscription-based analytics.
Cookie DAO (Cookie.fun) is taking a different route. It offers a modular data layer tailored for AI agents, aggregating over 7 terabytes of real-time onchain and social data. With a user base of 475,000+ and more than 120 integrated API-based apps, Cookie positions itself as both a powerful backend for AI developers and a knowledge layer for individuals.
Other projects like Ethos and Noise bring different innovations to the table. Ethos has over 7,500 verified profiles and uses dynamic trust scoring to determine user credibility. Meanwhile, Yaps has become deeply embedded in Kaito’s ecosystem, offering public leaderboards and attribution tools to reward high-quality creators.
Altogether, the InfoFi market has evolved beyond traditional prediction markets like Polymarket. Today’s mechanisms include AI-powered aggregation, mindshare indexes, and decentralized APIs that plug into bots, DAOs, DeFi apps and many more.
What is Cookie.fun
Cookie.fun distinguishes itself as a modular AI data layer that serves both humans and machines. For individuals, it offers a real-time, holistic index that visualizes AI agent activity capture the trends across onchain activity, social data, and token movements. This makes it a powerful interface for tracking project momentum and decision-making dynamics.
For agents and developers, Cookie operates as a massive data swarm. It feeds over 7TB of curated data both on- and off-chain and merge into a collective ecosystem of more than 120 API-driven applications. These applications span over 300 integrated Web3 projects, including major partners like Mantle and Animoca Brands, helping bots and AI agents make smarter, context-aware decisions.
Its unique “Cookie Snaps” system standardizes API calls across various agent frameworks and blockchains, enabling fast and interoperable access to real-time information. This composability gives Cookie a strong edge in the competitive InfoFi space, especially when it comes to AI-native tooling.
Now After Kaito’s famous “Yaps” Cookie.fun powered “Snaps” making buzz internet. It took the Mindshares game into one step further. Making the data & Rewards much more open-source accessible to everyone. And we saw the result, tens of thousands of people enrolled inside the system even it was a invite Only.
The $COOKIE token plays a utility role by serving as a gatekeeper to premium analytics. Token holders and stakers can access advanced dashboards, participate in airdrops, and potentially influence how the protocol evolves.
Key Metrics:
Over 475,000 unique users
More than 120 API-compatible applications
7TB+ of proprietary data
300+ Web3 integrations (as of 2024)
How Cookie.fun Differentiates
Cookie.fun stands out by leaning into data modularity, AI-native design, and extensibility for developers. Kaito, by comparison, focuses on sentiment analytics and polished SaaS dashboards for end-users. While Kaito leads in direct revenue and token utility through buybacks, Cookie’s extensibility and infrastructure-level integrations offer a much wider surface area for adoption.
Cookie is less concerned with headlines and more focused on composability offers flexible data APIs, agent-native interfaces, and modular integration layers that embed directly into other applications. It’s not just a destination; it’s infrastructure.
If we compare with industry players Cookie offers much more diversified product it currently offers bags of products including :
Snaps
Ai Agent index
Dataswarm APIs
Agent Cookie
How Cookie Snaps Works
Cookie Snaps works through a real-time, transparent scoring system where every post is tracked and scored instantly using SNAPS points, based on how aligned, timely, and impactful your contributions are.
There are two types of SNAPS:
Global SNAPS — Earned when you join the platform and through referrals.
Campaign SNAPS — Earned by posting for specific project campaigns.
These points feed into ecosystem-wide leaderboards and sentiment analytics that play active roles in the scoring engine, which in turn drives how rewards are earned. The core mechanics here:
Real-Time Leaderboards — Eligible post appears on project-specific rankings within seconds.
Quality-Weighted Scoring — Points awarded based on content quality, narrative alignment, and sentiment—not just volume. Low-effort posts get deprioritized.
Loyalty Bonuses — Detects whether you’re farming across tokens or showing sustained support, doling out multipliers for loyalty based on timeframe, post type, and consistency.
Transparent Ranking — Your scores and leaderboard positions are always visible, giving users a clear, open way to track performance and progress.
These rankings ultimately form a composite measure of a user’s impact across tokens and time. It’s not just who posts the most, but who actually moves the needle. That said, this scoring blends:
Mindshare — How much attention a project commands in broader conversation.
Sentiment —Whether a user’s posts are positive, neutral, or negative.
Consistency — Frequency and duration of engagement with a token.
Engagement Depth — Replies, reposts, and other meaningful reactions.
Network Strength — Users earn a share of their invitees’ Snaps—incentivizing early recruitment of large Twitter presences.
Limitations of InfoFi Today
While growth has been explosive, InfoFi still faces critical challenges that could slow or distort its evolution.
First, many platforms still rely heavily on promotional mechanics to drive user engagement. Projects that launch with token incentives or temporary dashboards often experience intense but short-lived spikes in usage, with users cycling to the next big airdrop or hype wave.
This model risks creating echo chambers of low-effort or gamified content. When rewards are directly tied to engagement metrics, the incentive to produce authentic, thoughtful work is weakened. Kaito’s Yaps, while innovative, has already shown early signs of this tension. We already see lots of blind praises for every project that offer kaito Yaps. Influencers soullessly yapping about the project without questioning a grain.
Another issue is retention. Many InfoFi apps show impressive download or onboarding numbers (like GoPlus’s early Chrome surge), but struggle to convert users into long-term participants. Without meaningful depth or community, these efforts often feel transactional
Lastly, the introduction of reputation systems. Reputation System such as Ethos’s trust scores can open the door to manipulation. Users may optimize for conformity or gameable behavior rather than contributing honestly, which could harm the very credibility these systems are meant to measure.
Mindshares & Yapping becomes the integral part of Crypto. Especially if any project want to build a strong social sentiment these Info-Fi tools will help them to reach broader Audience in a more sufficient way.
But the Rewards generation kind of broke the system, people blindly chasing points and praising project day and night and when projects removed from the leaderboard there won't be grain of a content. But criticism aside the sector is quite new and still evolving, if projects and creators both use it efficient and smart way it will create huge impact on the overall industry.
