Bithumb, a leading South Korean cryptocurrency exchange, has officially announced the rebranding of WOO Network (WOO) to simply WOO. This change, published on Bithumb's official website, signifies a streamlined approach for the project's identity. While the name has been shortened, the ticker symbol will remain unchanged: WOO. This means users trading on Bithumb and other exchanges listing the token will continue to use "WOO" for trading and tracking the asset. This rebranding likely aims to improve brand recognition and simplify the project's messaging. The move could be part of a broader strategy to enhance WOO's appeal to a wider audience within the cryptocurrency ecosystem. Investors and traders should note that this is purely a name change and does not impact the underlying technology or utility of the WOO token. The Bithumb exchange has already reflected these changes. ```