Morgan Stanley is reportedly planning to introduce cryptocurrency trading services on its E-Trade online securities platform, according to Walter Bloomberg. This move signals growing institutional acceptance of digital assets. This development aligns with predictions from Bitwise CIO Matt Hougan, who anticipated that major U.S. wirehouses like Morgan Stanley, Merrill Lynch, Wells Fargo, and UBS could begin supporting Bitcoin spot ETF trading by the end of the year. With approximately $1.3 trillion in assets under management, Morgan Stanley's foray into crypto trading could significantly impact the market by providing a more accessible and regulated avenue for investors to engage with cryptocurrencies. This integration on the E-Trade platform offers a familiar environment for existing users to explore the world of digital assets. The move is expected to attract both seasoned crypto investors and traditional investors looking to diversify their portfolios. ```

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