📅 November 3 | New York, USA
In a move few saw coming, Ripple has just broken through the barriers of the crypto world and landed in the heart of the US financial system. Following the acquisition of Hidden Road, valued at $1.25 billion, the company launches Ripple Markets Prime, its prime brokerage platform for digital assets, designed especially for institutional investors.
 📖 It all started months ago, when Ripple quietly completed the purchase of Hidden Road Partners, a London-based firm known for offering access to multiple digital asset exchanges and tokenized financial products. 
That seemingly technical acquisition gave Ripple something few crypto companies possess: institutional licenses, real-time liquidity routing technology, and a regulated presence on multiple continents.
Today, that infrastructure becomes the backbone of Ripple Markets Prime, a platform that promises secure custody, order execution, digital asset lending and liquidity management services in a single regulated environment. Garlinghouse described it this way during the New York launch:
“We are building the infrastructure that will connect traditional finance with the digital system. It’s not about replacing, but about evolving.”
The context couldn't be more timely: while the SEC softens its stance on staking and crypto ETFs, the institutional market is looking for safe options to trade tokenized assets. Ripple, with its new platform, wants to be the trusted face of the bridge between both worlds.
In addition, Ripple already operates Ripple Markets Europe and Liquidity Hub Asia, with a legal presence in London and Singapore. Its arrival in the US completes the circle of global expansion, opening the door to banking clients and funds that wish to enter cryptocurrencies without reputational or operational risk.
Although the company did not confirm whether XRP will be the official bridge currency of the new service, analysts suggest that the asset could regain a central role within the global liquidity network that Ripple is building.
 With this move, Ripple is not only expanding its business but also redefining its identity. From being a payments company, it now presents itself as a hybrid financial actor, capable of operating both in the blockchain infrastructure and at the heart of institutional finance.
Topic Opinion:
We are witnessing how a company that was born on the periphery of the financial system is now fully entering its center of power, with all the rules of the game on the table. But I also see a challenge: maintaining the decentralized spirit in an environment that tends toward concentration and control.
This step could mark the beginning of a new phase of legitimization for the sector, where cryptocurrencies cease to be seen as a threat and begin to be an integral part of the financial model of the future. However, the key will be maintaining the transparency, education, and technological independence that gave rise to this movement.
💬 Do you think Ripple can become the “Goldman Sachs” of the crypto world?
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